La Redoute
10 millions of active customers, presence in 26 countries and more than a century of history. La Redoute is a Marketplace of reference for women, loyal to the brand since the time of ordering from a catalogue.
Selling in La Redoute is complex because, unlike other marketplaces like Amazon, they are very demanding when accepting sellers. Whoever wants to sell on La Redoute has to prove great solvency, offer a perfect customer service and above all, offer top quality product information.
As Marketplace at the moment they only work in France but they are planning to expand the model to other countries where they are already working.
An important technological investment between 2016 and 2016 places them as a reference marketplace with great economic growth.
Purpose: Keep on growing based brand and style and not on mass selling
Public: Women with a high purchasing power
