Darty
French company created in 1957 with a online presence since 1999.
Initially known for its network of stores and for being a reference in electronic products, Darty grows to have more than 260 stores in France.
Since 2015 Darty has been part of FNAC group and as a result of this association, they have decided to go a step further and start selling online. In 2017 Darty launches is marketplace in addition to the product they are offering.
RSI is one of the first sellers to embark on Darty marketplace.
Purpose: Complement offer for its portefolio of clients
Public : middle age clientele
