CDiscount
Company of the Casino Group whose slogan is “Nº1 of electronic commerce in France”. It has subsidiaries in all continents and since a few years, CDiscount has opted for the Marketplace model to assure diversification and economic growth.
In France it is without a doubt the best known shop and where the customer looks for aggressive prices.
In 2017 CDiscount starts a new project; they launch a pioneering B2B Marketplace within generalist websites.
Therefore, selling on Cdiscount will always be a price issue. This doesn’t mean that only the cheap item is sold, but that what is sold has to present a big discount. The entire image of the website is based on transmitting that message of opportunity and offer.
Purpose: Being a reference above amazon
Public: Man accustomed in shopping online
